Flitz is a US manufacturer of care and cleaning products, founded in 1977 by Ulrich Jentzsch together with his family. The company's roots go back to Germany: Jentzsch and his father emigrated to the USA and, while working in sales, came up with the idea of developing an effective metal polish. From initial demonstrations at trade fairs, a family-run company developed that is still based in Waterford, Wisconsin today and is now managed by the third generation.
